Cookies on the Sportradar Store

The Sportradar Group attaches a great deal of importance to protecting its customers’ privacy. You can find more information below on the collection of cookies on our Website.

  • What Are Cookies And Why Do We Use Them?

Cookies are small text files filed saved onto the working memory ("Session Cookie") of your computer or permanently stored on the hard disk of your computer ("Permanent Cookie"). We collect cookies to analyze the use of the Website in general, to gain insights into how to improve our offering and to focus our marketing measures on the identifiable needs of our customers.

  • Which Cookies Do We Use?


  • Functional Cookies

Functional cookies are used to ensure that you have a good experience when browsing on our Website.

  • Analytics Cookies

Analytics Cookies are used to analyze the usage of our Website.

Google Analytics: We make use of Google Analytics, a web analytics service provided by Google, Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses "Cookies". The information generated by the Cookie about your use of our website (including your IP address) will usually be transmitted to and stored by Google on servers in the USA.

In case of the activation of IP anonymization on our website though, your IP address will be shortened by Google within a member states of the European Union or within other states that are parties to the European Economic Area Agreement. Only in exceptional cases will the IP-address be fully transferred to a server of Google in the United States and be shortened there.

Hotjar: We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

  • How Can I Remove Cookies?

Google Analytics: You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. You can also prevent the acquisition of the data generated by the cookie (including your IP-address) by downloading and installing the browser-plugin available by the following link: You can find further information here:

Hotjar: You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

  • Embedded Content

Social plugins for various online social networks (e.g. Facebook, Twitter and Youtube) are integrated into our websites. These allow you to place bookmarks on these sites and share them with other members of the online social networks. You can recognize social plugins by means of the logos that can be seen on the websites of the online social networks.

If you call up a webpage containing these social plugins on our internet site, a direct connection is established with the servers of the online social network and from there the plugin image (which is now visible to you) and associated functions are communicated directly to your browser, which integrates them into the layout of our internet site. If you are logged into the online social network under your username and password at this point, the fact that you are visiting our site is communicated to said network and information to this effect can be assigned to your user account.

When you interact with the social plugins, for example if you share one of our sites or use the Facebook “Like” or “Share” or the Twitter “Tweet This” function, the content of our sites will be linked with your profile within the online social network. If you are not a member of the online social network or have logged out from these providers before visiting our website, there is still a possibility that at least your IP address will be communicated and stored there

Social Plugin Operator of the online social network Data protection declaration of the online social network
Facebook Like / Share Button Facebook, Inc.,
1601 South California AvenuePalo Alto,
CA 94304, USA
Twitter Tweet This Button Twitter, Inc.,
795 Folsom St., Suite 600, San Francisco,
CA 94107, USA
Youtube Button andGoogle Plus Button Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA
LinkedIn Button LinkedIn Inc. 2029 Stierlin, Court Mountain View, CA 94043 USA